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Midnite Models 2
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by robodrone on December 15, 2017
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Midnite Models 2

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HashTag Queens | CAM ROBODRONE

Cam Robodrone is a US-based label whose tracks are available on most digital platforms, including on iTunes and Spotify. It’s collective of writers, vocalists and producers in the US and UK have pioneered a new genre of song that recognizes and celebrates the social changes of the New Cultural Revolution which is sweeping the world and completely transforming societies and the interactions between men and women that live in them. The core drivers: technology and male/ female realignment of traditional roles has brought empowerment and freedoms to women who, in turn, are using social media to celebrate their new gains as well as explore and create alternative lifestyles. High -speed network portable devises have allowed the development of a speeded up life that is always on the go and getting faster. The young generation is largely free from traditional supervision because it is technologically and socially empowered and is actively creating new possibilities and models of satisfying lifestyles. In this new mobile world ecosystem, most experiences are relentlessly documented with photos, videos and soundtracks which are then shared via multicast software to myriad social media platforms and accounts, globally-24/7.

Cam Robodrone’s new genre songs reflect, express and celebrate these ongoing, world-wide changes and transformations. The songs are fast: with typically a 100 bpm tempo-yet layered with rich melodies that makes them instantly danceable and super commercial. The ‘modernspeak’ lyrics (download my heart the name of one our songs is tomorrowspeak for ‘I love you”) draw their narratives from today’s real life and always use cool, catch-phrased vocabulary to express them. Furthermore, the songs are written in a ground breaking ‘digital’ ‘DJ proof’ as opposed to traditional ‘analog’ style, which makes it much easier and faster for audiences to understand and make the song theirs. In the new ‘digital’ writing the message in the narrative is spread across the entire body of the song in ‘distributed’ form. The message is repeated in cool catchphrases so that wherever the DJ cuts the song the message still gets thru to the audience. Traditional ‘analog’ style songs, on the other hand, depend on continuity for their message and to get across to the audience towards the end of the song. The song must be listened to in its entirety to obtain coherence and meaning. This style will become unsustainable In today’s world of ever increasing playlists and ever decreasing time to play them in.  Finally, Cam Robodrone songs are produced so that the vocalist’s lyrics are positioned on top of the music thereby effectively ‘riding’ it rather than being infused into it. This novel performance structure, in turn, delivers a new form of song that is now being described as ‘Shoutout FemRap  dance music.

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